{"id":1258,"date":"2020-06-01T08:44:52","date_gmt":"2020-06-01T06:44:52","guid":{"rendered":"https:\/\/vilokan.com\/?p=1258"},"modified":"2020-06-01T08:44:53","modified_gmt":"2020-06-01T06:44:53","slug":"a-picture-is-worth-a-thousand-words-a-video-is-worth-even-more","status":"publish","type":"post","link":"https:\/\/vilokan.com\/en\/a-picture-is-worth-a-thousand-words-a-video-is-worth-even-more\/","title":{"rendered":"A picture is worth a thousand words, a video is worth even more!"},"content":{"rendered":"\n

A video is an effective way to showcase a product and makes the information easily accessible to the viewers. It is a lot simpler to convey the right feel for the product using a combination of narrative, text and moving images. There is also a growing trend among many kinds of B2C and B2B companies to produce visual content using fairly simple equipment.<\/p>\n\n\n\n

\u201cWe\u2019ll be investing some considerable time and resources in videos and moving content through 2020 and beyond. Although this project has been on our want-to-do list for a while, it\u2019s only now that we\u2019ve found the time and a really good production tool for the job. One of our criteria has been to find a toolkit that lets us manage the entire production process ourselves in a simple, quick and professional manner. We\u2019ve now found a production tool (Storykit<\/a>) that meets our criteria and wishes,\u201d<\/em> explains Madeleine Olsen, Market Communication Manager at \u200bArom-dekor Kemi<\/a>.<\/p>\n\n\n\n

In-house production from start to completion<\/strong><\/em>
We\u2019re doing everything ourselves… script\/storyboard production, filming, editing, sound, etc. Christoffer Idh is our very own film star. He\u2019s our \u201cwash expert\u201d and knows everything there is to know, and more, about washing and cleaning products.<\/em><\/p>\n\n\n\n

Starting with product facts<\/strong><\/em>
We\u2019ve begun by producing some factual videos for our \u200bown range of AdProLine\u00ae<\/sup><\/a> automotive chemicals. We hope and believe that our customers will appreciate these short and informative videos about our products. In less than one minute, they\u2019ll learn about the main features of the product and how to use it for best results.<\/em><\/p>\n\n\n\n

Instructional videos<\/strong><\/em>
At some point in the future, we\u2019ll also be producing slightly longer and more in-depth videos explaining, for example, how best to clean an entire vehicle. These will need to be longer than a minute as they\u2019ll probably include several different products to achieve perfect results.<\/em><\/p>\n\n\n\n

Three videos have now been released<\/strong><\/em>
The three videos that we\u2019ve produced to date are for the shampoo & wax, cold degreaser and power wash products in the AdProLine\u00ae<\/sup>\u200b\u200b range<\/a>. The videos are all available in three languages and for all of our markets, i.e. Sweden, Norway and Finland,\u201d<\/em> says Madeleine in closing.<\/p>\n\n\n\n

PDF<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A video is an effective way to showcase a product and makes the information easily accessible to the viewers. It is a lot simpler to convey the right feel for the product using a combination of narrative, text and moving images. There is also a growing trend among many kinds of B2C and B2B companies…<\/p>\n","protected":false},"author":2,"featured_media":1249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"acf":[],"yoast_head":"\nA picture is worth a thousand words, a video is worth even more! - Vilokan Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vilokan.com\/en\/a-picture-is-worth-a-thousand-words-a-video-is-worth-even-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A picture is worth a thousand words, a video is worth even more! - Vilokan Group\" \/>\n<meta property=\"og:description\" content=\"A video is an effective way to showcase a product and makes the information easily accessible to the viewers. It is a lot simpler to convey the right feel for the product using a combination of narrative, text and moving images. There is also a growing trend among many kinds of B2C and B2B companies...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vilokan.com\/en\/a-picture-is-worth-a-thousand-words-a-video-is-worth-even-more\/\" \/>\n<meta property=\"og:site_name\" content=\"Vilokan Group\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-01T06:44:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-01T06:44:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aromdekor.fra1.digitaloceanspaces.com\/vilokan\/public\/2020\/06\/filmteam_web_740660479.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"madde\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"madde\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vilokan.com\/en\/a-picture-is-worth-a-thousand-words-a-video-is-worth-even-more\/\",\"url\":\"https:\/\/vilokan.com\/en\/a-picture-is-worth-a-thousand-words-a-video-is-worth-even-more\/\",\"name\":\"A picture is worth a thousand words, a video is worth even more! - Vilokan Group\",\"isPartOf\":{\"@id\":\"https:\/\/vilokan.com\/#website\"},\"datePublished\":\"2020-06-01T06:44:52+00:00\",\"dateModified\":\"2020-06-01T06:44:53+00:00\",\"author\":{\"@id\":\"https:\/\/vilokan.com\/#\/schema\/person\/768738b8f6c6778c766a4d7012583d38\"},\"breadcrumb\":{\"@id\":\"https:\/\/vilokan.com\/en\/a-picture-is-worth-a-thousand-words-a-video-is-worth-even-more\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vilokan.com\/en\/a-picture-is-worth-a-thousand-words-a-video-is-worth-even-more\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vilokan.com\/en\/a-picture-is-worth-a-thousand-words-a-video-is-worth-even-more\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\/\/vilokan.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A picture is worth a thousand words, a video is worth even more!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vilokan.com\/#website\",\"url\":\"https:\/\/vilokan.com\/\",\"name\":\"Vilokan Group\",\"description\":\"En till WordPress-webbplats\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vilokan.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/vilokan.com\/#\/schema\/person\/768738b8f6c6778c766a4d7012583d38\",\"name\":\"madde\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vilokan.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dd75cf2714d74075675a1869a7058da0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dd75cf2714d74075675a1869a7058da0?s=96&d=mm&r=g\",\"caption\":\"madde\"},\"url\":\"https:\/\/vilokan.com\/en\/author\/madde\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A picture is worth a thousand words, a video is worth even more! - Vilokan Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vilokan.com\/en\/a-picture-is-worth-a-thousand-words-a-video-is-worth-even-more\/","og_locale":"en_US","og_type":"article","og_title":"A picture is worth a thousand words, a video is worth even more! - Vilokan Group","og_description":"A video is an effective way to showcase a product and makes the information easily accessible to the viewers. It is a lot simpler to convey the right feel for the product using a combination of narrative, text and moving images. There is also a growing trend among many kinds of B2C and B2B companies...","og_url":"https:\/\/vilokan.com\/en\/a-picture-is-worth-a-thousand-words-a-video-is-worth-even-more\/","og_site_name":"Vilokan Group","article_published_time":"2020-06-01T06:44:52+00:00","article_modified_time":"2020-06-01T06:44:53+00:00","og_image":[{"width":1500,"height":700,"url":"https:\/\/aromdekor.fra1.digitaloceanspaces.com\/vilokan\/public\/2020\/06\/filmteam_web_740660479.jpg","type":"image\/jpeg"}],"author":"madde","twitter_card":"summary_large_image","twitter_misc":{"Written by":"madde","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vilokan.com\/en\/a-picture-is-worth-a-thousand-words-a-video-is-worth-even-more\/","url":"https:\/\/vilokan.com\/en\/a-picture-is-worth-a-thousand-words-a-video-is-worth-even-more\/","name":"A picture is worth a thousand words, a video is worth even more! - Vilokan Group","isPartOf":{"@id":"https:\/\/vilokan.com\/#website"},"datePublished":"2020-06-01T06:44:52+00:00","dateModified":"2020-06-01T06:44:53+00:00","author":{"@id":"https:\/\/vilokan.com\/#\/schema\/person\/768738b8f6c6778c766a4d7012583d38"},"breadcrumb":{"@id":"https:\/\/vilokan.com\/en\/a-picture-is-worth-a-thousand-words-a-video-is-worth-even-more\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vilokan.com\/en\/a-picture-is-worth-a-thousand-words-a-video-is-worth-even-more\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/vilokan.com\/en\/a-picture-is-worth-a-thousand-words-a-video-is-worth-even-more\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/vilokan.com\/en\/"},{"@type":"ListItem","position":2,"name":"A picture is worth a thousand words, a video is worth even more!"}]},{"@type":"WebSite","@id":"https:\/\/vilokan.com\/#website","url":"https:\/\/vilokan.com\/","name":"Vilokan Group","description":"En till WordPress-webbplats","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vilokan.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/vilokan.com\/#\/schema\/person\/768738b8f6c6778c766a4d7012583d38","name":"madde","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vilokan.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dd75cf2714d74075675a1869a7058da0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dd75cf2714d74075675a1869a7058da0?s=96&d=mm&r=g","caption":"madde"},"url":"https:\/\/vilokan.com\/en\/author\/madde\/"}]}},"_links":{"self":[{"href":"https:\/\/vilokan.com\/en\/wp-json\/wp\/v2\/posts\/1258"}],"collection":[{"href":"https:\/\/vilokan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vilokan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vilokan.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vilokan.com\/en\/wp-json\/wp\/v2\/comments?post=1258"}],"version-history":[{"count":4,"href":"https:\/\/vilokan.com\/en\/wp-json\/wp\/v2\/posts\/1258\/revisions"}],"predecessor-version":[{"id":1262,"href":"https:\/\/vilokan.com\/en\/wp-json\/wp\/v2\/posts\/1258\/revisions\/1262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vilokan.com\/en\/wp-json\/wp\/v2\/media\/1249"}],"wp:attachment":[{"href":"https:\/\/vilokan.com\/en\/wp-json\/wp\/v2\/media?parent=1258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vilokan.com\/en\/wp-json\/wp\/v2\/categories?post=1258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vilokan.com\/en\/wp-json\/wp\/v2\/tags?post=1258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}