Swedish environmental engineering pioneer challenges industry to save the world’s water

Vilokan is the rapidly expanding environmental engineering pioneer that has managed to persuade industrial players around the world that the treatment and recycling of wastewater is a very lucrative business. The Group was recently presented with the Impact Gazelle of the Year award for the key role it plays in the efforts of the business community to meet the United Nations’ Sustainable Development Goals. Vilokan is now launching an initiative in a bid to inspire, stimulate and challenge more businesses to make greater efforts to save the world’s water. A new website will serve as the centralised hub of information.

“The strain on global water resources is presenting us with huge challenges, and although it’s not too late, we cannot afford to wait,” says Johan Brandberg, CEO of the Vilokan Group.

The purpose of the new vilokaninitiative.com website is to enable change, inspire progress and demonstrate financial benefits to businesses around the world. Seven realistic objectives, based on facts and research, have been set out to provide a focus for different lines of thought. The website wants to raise awareness about water issues and is a hub for reports and further reading on the topic. The core of the initiative is to generate positive energy and hope.

“Our passion for protecting the global water environment is the reason we founded Vilokan years ago. Sadly, the issue is more pressing now than ever. Billions of people are living with water scarcity. So this initiative is a sort of resistance movement against inertia, sluggishness and short-sightedness. The hope is that the tide is turning, that there are now more of us than ever before working to achieve a bright future for our blue planet,” says Lars Rosell, vice CEO of the Vilokan Group.

The seven objectives of Vilokan’s industry initiative:
1. No more mindless consumption of water
2. No more emissions
3. Recycle and reuse water and other resources
4. There is no waste, only valuable assets
5. Build new networks in industrial symbiosis
6. The world needs a clear water labelling system
7. Achieve greater purpose in your professional life – get involved!

Although 70% of the Earth is covered by water, only 2.5% of it is usable freshwater. Most of it is unavailable because it is frozen in glaciers or is so far underground that it is virtually inaccessible. This means that less than 1% of the world’s water is freshwater that is accessible to people, animals and plants.

Around 733 million people live in regions with critical levels of water stress, and the quality of the water that more than 3 billion people rely on is unknown. While the world population is increasing, the amount of freshwater available per capita has decreased by one-fifth in the last two decades.